In the early 18th century, Rokubei Moritsune Hata began incorporating techniques of creating incense he learned as an employee of the Imperial Palace in Kyoto, Japan. He would eventually introduce a new world of scent to an audience beyond the realm of royalty. Twelve generations later, the Hata family continues to create an amazing array of fragrances. In fact, Shoyeido incense is considered one of the highest quality, most natural incense available on Earth.
Shoyeido's blending process is an art form, whereby highly trained "masters" draw upon centuries-old secrets to create modern works of fragrance. Working with the finest natural ingredients, these artisans must carefully process the quality, balance, and proportion of each note. The slightest variation in amount or quality of any ingredient can dramatically influence the resulting outcome. The results are remarkable, subtle scents that beckon us to use all of our senses – what the Japanese call mon-koh, or "listening to incense."
With respect for the environment and a concern for green practices, Shoyeido continues to set the standard in the market of fragrance. We have procured permits from the Ministry of Economy, Trade & Industry in Japan, and the US Fish & Wildlife Department to validate that our products are properly accounted for and responsibly harvested. None of our recipes contain animal ingredients and no testing has ever been done on animals.